Young workers are increasingly chasing multiple jobs andange the workplace for good
Shola West, 22, works on the media-partnerships team at advertising firm OMD. She combines her full-time role with a part-time side hustle. “At my interview, they made it clear I was welcome to have my personal brand on the side. My CEO recently commented on my LinkedIn post saying what I’d done was brilliant, even though it had nothing to do with my full-time job,” she says. “Their openness means it doesn’t feel like a 9-to-5: it’s a job that works with my passions.”
Flexible work arrangements have also enabled West to pursue other passion projects. During working hours, she creates content for her TikTok account, offering insights into the media industry. “Hybrid working has complemented my side hustles,” she says. “It’s when I’m at home in between meetings that I can film videos or work on my business.”
West is one of many young workers who believe a full-time role alone isn’t enough for a fulfilling career. Generational shifts, an uncertain economy and a dynamic workplace situation mean the typical career of a young worker today looks very different than years ago, pre-pandemic.
