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Discover why being able to create a product doesn’t prove anyone will pay for it
Explore how customer insight, distribution and feedback can help you build a stronger <a ve probably seen the videos. Build an app in an afternoon. Launch a <a i got an app idea but can code into ai-powered business that reached a reported nofollow noopener>$400 million in annual recurring revenue by February 2026. What interests me is what you can learn from it: how do you spot a problem people would pay you to make disappear?
You don’t need to build the next Lovable to learn something from that. Think about the people you already understand. What do they keep putting off because it’s too difficult, too expensive or takes too much time? That’s a much more useful place to start than asking AI for another list of business ideas.
Of course, even when people want what you’re selling, you still have to reach them. Dropbox learned that the expensive way. Its early advertising experiments cost $233–$388 to acquire a customer for a $99 product. Then a referral program helped
<p>In this video, I walk through those stories, share what marketing Unstoppable taught me about getting people to look at a familiar problem differently, and explore what the
