James Adams, an industry-experienced leader and proven e-commerce expert, is taking over this position and with it the management of the newly formed “E-Commerce & Revenue Management” unit, which covers e-commerce, pricing and yield management, and advanced profit and AI.
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December 30, 2020
37-year-old Adams, originally from the U.K., brings a wealth of relevant experience for the task.Photo
Sixt has appointed James Adams to the newly created role of chief commercial officer (CCO) to oversee the group’s digital business. Adams, an industry-experienced leader and proven e-commerce expert, is taking over this position and with it the management of the newly formed “E-Commerce & Revenue Management” unit, which covers e-commerce, pricing and yield management, and advanced profit and AI.
The 37-year-old, originally from the U.K., brings a wealth of relevant experience for the task. Before joining the Sixt Group, he helped build the Travel & Leisure division as a partner at the management consultancy Oliver Wyman. In 2014, he moved to the board of rental car platform Rentalcars.com, where, as commercial director, he launched innovations in product, customer experience, and revenue management and successfully drove the company’s international growth.
Following the merger of Rentalcars.com with its sister company Booking.com, one of the world’s largest travel
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