Sandra and Luka worked hard on their idea and they’ve been selling tens of thousands of their product every month.
It started as a pet project, literally. Sandra Abade was struggling to find a harness suitable for her “chunky” bulldog, Carlos and decided to make him one.
But while the former Qantas worker and Luka Maric, 29, hoped to harness Carlos they never expected to get on the radar of dog owners like Formula One’s Lewis Hamilton or Aussie presenter Sophie Monk or to make a career out of their <a At 35 kilos there wasn't anything out there that would sit well on him," Sandra, 35, told Yahoo Finance.
“I was living with my brother at the time and we decided we could fix this problem.”
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How did they do it?
In 2019, Abade was working in design and <a I was comfy in a 9-5 job. I never dreamed life could be any different but Luka pushed me. He said we could do more and that's why he went all in, <a Abade said.
The plan was to provide a harness with quality and style, but a stroke of genius was what made their product really stand out.
When trialling their design they added a space to include Carlos’s name on the side of his harness. At the dog park, other pet owners couldn’t get enough of the simple idea.
“It was the time when people were putting their names on handbags and their phone cases so we thought, why not for pets? It meant people started greeting Carlos by name. It was great,” she told Yahoo Finance.
They realised that space could be used for other things too.
If an owner had an anxious dog, for example, that could be communicated on their harness. Or if the dog was up for adoption they could be a walking advert for that.
Getting Insta-famous
The siblings called their brand
<p>” most companies design their harnesses for a small dog and then scale it up but you get thin ill-fitting straps the big dogs. we reverse-designed fitted harness carlos made smaller versions abade said.>
It wasn’t long before some famous pooches were seen sporting their brand on social media.
