Welsh SMEs are being invited to a free online webinar exploring the key steps involved in establishing and growing a businesses understand the different elements of operating online and identify practical steps they can take to improve their digital presence.
The webinar will cover:
- Defining goals: Setting clear, achievable objectives for developing an online presence
- Branding: Creating a brand that stands out in the digital marketplace
- Website development: Understanding the essentials of building a user-friendly website designed to convert visitors into customers
- Social media: Choosing suitable platforms, including Facebook, Instagram and TikTok, and creating engaging content
- Online marketing: Exploring strategies to attract and retain customers
- Search engine optimisation (SEO): Understanding the fundamentals of improving online visibility
- Analytics and insights: Tracking and analysing online performance
- Customer engagement: Connecting with customers and building loyalty
Participants will also receive practical advice from industry experts and have the opportunity to ask questions during a live Q&A.
Multiple dates are available.
The event is free to attend and is open to small and medium-sized enterprises based in Wales, with attendance restricted to two delegates per business.
It is delivered by Business Wales on behalf of the Welsh Government.
Find out more and book a place on the

