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For brands and retailers, the real risk isn’t falling behind on what’s new in e-commerce. It’s confusing activity with progress. Money and attention are pouring into AI and constant reinvention, while the basics that turn a browser into a buyer remain unresolved.

There’s probably no better time than now to make money on side hustles. The internet has connected the entire world and provides endless opportunities for making money on the side as well as working a full-time job. This has proven especially true during the coronavirus pandemic, as people around the world have gotten used to…