6sense Product Marketing
enablement are built on evidence rather than assumption. You will be the person the company turns to when there is a disagreement about why we win, why we lose, and who we are actually competing against.
This is a senior individual contributor seat. The work is research, synthesis and judgment — and the willingness to tell the company something it would rather not hear, with the evidence to back it up.
What You’ll Own
The win/loss program, end to end. Interviews, coding, synthesis and the readouts that go to product and <a ll Bring
8+ years in competitive intelligence, product marketing or research-heavy go-to-market roles in B2B SaaS.
Hands-on win/loss experience. Designing the program, running the interviews and coding the results — not reading someone else’s summary.
The ability to run primary research and be honest about what the data does and does not support. Small samples are useful; presenting them as more than they are is not.
Strong synthesis and writing. An executive should be able to read your analysis and know what to do differently.
Comfort presenting uncomfortable findings to product and executive audiences, and holding them under pushback.
Fluency with the B2B SaaS buyer, ideally in martech, RevTech, sales intelligence or data platforms.
Working knowledge of AI and agentic tooling — enough to evaluate what a competitor has actually shipped versus announced.
Nice to Have
Experience with competitive intelligence and research tooling (Klue, Gong, Dovetail or equivalent).
Analyst relations exposure with Gartner or Forrester.
Background in or adjacent to ABM, intent data, GTM intelligence or revenue platforms.
Experience building a competitive intelligence function rather than inheriting one.
What Success Looks Like
In your first 6–12 months, win/loss is a program leaders act on rather than a report they receive; we know with evidence why we win and lose, by competitor and by segment; the field has competitive material that holds up in a live deal; and every competitive claim we make in market has a
Base Salary Range: $145,503.00 – $213,404.40. The base salary range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors, including but not limited to work location and experience. The base salary is one component of 6sense’s total compensation package for this position. Other compensation may include a bonus program or commission plan, and stock options if approved by 6sense’s board. In addition, 6sense provides a variety of benefits, including generous health insurance coverage, life, and disability insurance, a 401K employer matching program, paid holidays, self-care days, and paid time off (PTO). #Li-remote
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