Social Media for Small Business thousands of hours each year in this process.
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Why Small Businesses Need a Social Media Presence
Social media is especially important for small businesses. Find out why and see which platforms marketing experts recommend using.
Written by:Sean Peek,Senior Analyst
Editor verified:Gretchen Grunburg,Senior Editor
Last Updated May 21, 2026
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Table of Contents
Small businesses that want to grow need to meet customers where they already spend their time — and today, that’s on social media. As of 2025, there were more than 5.4 billion active social media users worldwide, according to
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