Filipino entrepreneurs, online sellers, and aspiring digital business owners can explore new ways to grow their businesses at the E-Commerce Expo Philippines (ECOMEX) 2026, happening November 20–21 at the SMX Convention Center Aura in Taguig City.
Powered by the Philippine SME Business Expo & Network (PHILSME), the two-day event expects opportunities, and interactive experiences focused on e-commerce and digital innovation.
Eight interactive zones bring digital business experiences closer
ECOMEX will feature eight dedicated zones where visitors can explore activities related to online selling, content development, business branding, and entrepreneurship.
- Live Selling Arena – Demonstrations of live-selling activities.
- Content Creator Lounge – A space connecting businesses and content creators.
- Shoot & Sell Studio – Product photography and video creation activities.
- Founders Portrait – Professional photographs for business profiles and personal branding.
- Podcast Studio – A setting for recorded conversations and business storytelling.
- Human Recharge Station – A designated space for visitors to take a break.
- Growth Clinic – Access to practical business guidance and expertise from public- and private-sector Community Allies.
- Media Connect – A dedicated area for media engagement and industry connections.
The Growth Clinic will bring together organizations that can help entrepreneurs explore business support and practical advice.
Participating Community Allies include the Department of Trade and Industry’s E-Commerce Bureau (DTI-ECB), the Department of Information and Communications Technology’s Industry Development Bureau (DICT-IIDB), the Digital Marketing Association of the Philippines (DMAP), StartUp Village, and Toastmasters International District 75.
Business leaders and digital commerce experts to share insights
The event will feature speakers from different areas of entrepreneurship, digital marketing, online selling, and business development.
Leading the lineup is wealth coach and motivational speaker Chinkee Tan. Other featured speakers include:
- Steve Sy, founder and CEO of Great Deals E-Commerce Corp.
- Janette Toral, e-commerce expert and advocate.
- Miko David, president of David & Goliat.
- Real Talk Darbs, founder of House Creatives PH.
- Cristalle Belo, managing director of Belo Essentials.
- Jay Bernardo, entrepreneur, educator, and mentor.
- Boss RDR, entrepreneur and business coach.
- Trixie Esguerra-Abrenilla, founder of ECOMEX and CEO of PHILSME.
- Jungie Gumiran, founder and CEO of JUJU Lifestyle.
- Carlo Calimon, president and co-founder of StartUp Village.
- Jacqueline Gutierrez, CEO and co-founder of Happy Skin Cosmetics.
- Chester Sy, CEO of BilisBenta.
- Mommy N, business consultant and entrepreneur.
A panel discussion will also bring together women founders Trixie Esguerra-Abrenilla, Cristalle Belo, and Jacqueline Gutierrez to discuss women reshaping commerce.
Conference topics will include personal branding, content creation, AI commerce, online selling, and business growth.
DTI E-Commerce Bureau Director Eryl Royce Nagtalon will deliver the keynote address. A government panel will also feature representatives from DICT and the Department of Science and Technology (DOST).
Connecting Filipino businesses with digital opportunities
Beyond its exhibits and conference sessions, ECOMEX aims to connect businesses with the people and services that support digital commerce.
Visitors can meet businesses and service providers, explore available solutions, learn from industry practitioners, and build connections across the e-commerce ecosystem.
For Filipino entrepreneurs who want to strengthen their online presence or explore new business opportunities, the event offers a venue to discover tools, ideas, and potential partners in one place.
“E-commerce opens up exciting possibilities for people with ideas, creativity, and an entrepreneurial spirit. We want visitors to experience these possibilities and discover new ways to turn them into business opportunities,” said Trixie Esguerra-Abrenilla, Founder of E-Commerce Expo Philippines and CEO of PHILSME Business Expo.
Free registration available
E-Commerce Expo Philippines 2026 will take place on November 20–21 at the SMX Convention Center Aura in Taguig City.
Doors open on Day 1 at 9:00 AM, with expo activities starting at 10:00 AM and running until 6:00 PM on both days.
Free registration is available online. Visitors who already have free tickets may also explore upgrading to a VIP or Delegate Pass through the registration website.
